Advice to New Professionals in the Industry concerning IMC

The American Marketing Association (AMA) has high standards promoting professional ethical norm and values for its members.  The AMA wants you, the marketers to realize that you not only serve the organization where you work but you are stewards of society creating a greater economy. (AMA, 2018) They expect the marketer to do no harm and avoid harmful actions.  Foster […]

Read More Advice to New Professionals in the Industry concerning IMC

Advice to New Professionals in the Industry concerning IMC

The American Marketing Association (AMA) has high standards promoting professional ethical norm and values for its members.  The AMA wants you, the marketers to realize that you not only serve the organization where you work but you are stewards of society creating a greater economy. (AMA, 2018) They expect the marketer to do no harm and avoid harmful actions.  Foster […]

Read More Advice to New Professionals in the Industry concerning IMC